The cute and colorful “Da Hamstas” characters created by Dutch artist Saskia Keiser in 2017 are ready to spread even more happiness around the world, as Happy Ink have signed a partnership with Los Angeles-based AMGI Animation Studios to develop, produce and distribute an original animated series inspired by Hamsta World, heading to video streaming platforms worldwide.
Animation veteran Colin Brady heads the experienced animation team. A former lead animator, animation director, supervising animator and co-director for Pixar, Industrial Light & Magic and others, Brady’s credits include blockbusters like Toy Story, Toy Story 2 and A Bug’s Life.
“The entire AMGI Animation team is rolling up our sleeves to work on Da Hamstas. As a parent myself, I have years of personal experience observing the natural playfulness and joy that a character brand like Hamsta World can bring to kids. We’re having a lot of fun exploring premises, music and 3D environments for the Hamsta characters!” said Brady.
Keiser, CEO of Happy Ink, commented, “I am beyond excited to be working with this outstanding team known for its top-notch animation and spearheaded by Colin Brady. Partnering with Animagic, I just know my funny Hamstas are in the safe hands of a remarkably talented and experienced group of people. We are absolutely thrilled to enter a 3D Hamsta world that will make our fans around the globe feel right at home.”
The creative team at Animagic is working on adapting the eight different Hamstas to 3D, and is drafting stories in close collaboration with brand creator Keiser.
“The proliferation of video streaming services has created a huge demand for original video entertainment, especially for children’s animation,” noted Brad Bushell, Director of Licensing in the U.S. and Canada for Happy Ink. “So, market conditions make this the right time for Hamsta to partner with Animagic to produce fun stories presented through world class animation. It’s a perfect partnership at a perfect time.”