Award-winning Australian studio BES Animation has secured a new partnership with UniCreative Internet Company to distribute hit kids’ series Kitty Is Not a Cat across all major digital platforms in mainland China. The nation’s leading entertainment content distributor, UniCreative will lead the expansion strategy for Kitty, targeting major VOD websites including Tencent Video, iQiyi and Youku, as well as IPTV, cable, digital TV, OTT and mobile platforms.
The multi-year deal licenses all 52 x 12’ episodes of the series.
“Expanding our digital footprint in China has always been a key pillar in our regional expansion strategy for Kitty Is Not a Cat,” said Bruce Kane, Founder & Director, BES Animation. “We are delighted to be in partnership with UniCreative, one of China’s leading entertainment distributors. We look forward to taking Kitty Is Not a Cat into the hearts and homes of young fans in China.”
Tao Jia of UniCreative added: “We are very excited to be partnering with BES Animation, Australia’s leading animation studio. Kitty Is Not a Cat is one of the best 2D animation series we have seen in the international market in recent years. Considering it’s original and beautiful lay-out, well-directed scenes and it’s joyful musical elements in each episode, we believe this show will be well received by kids in China. Combined with UniCreative’s rich industry resources, we aim to distribute this show across all digital platforms in China and promote it under our creative strategy. We strongly believe this show will be a hit in the Chinese market.”
Kitty Is Not a Cat premiered on the Seven Network in Australia in May and has since sold to nearly 65 territories and been translated into 25 languages.