Global multichannel network Aux Mode Inc. has been appointed by Bejuba Entertainment to act as the worldwide YouTube manager for its extensive catalog of more than 860 episodes, including popular kids series Big Block Sing Song, Ruff-Ruff, Tweet & Dave, Origanimals, Wishfart and Buzz & Bumble.
Under the agreement, Aux Mode will assume the creation and management of Bejuba’s corporate channel that will launch with seven series. The tech start-up will implement a full-service global strategy to grow Bejuba’s audience through content optimization and monetization. Aux Mode will also secure unclaimed revenue from user generated content and protect the brands from copyright violations.
“Creating a corporate channel for Bejuba’s catalog is a key strategy in driving eyeballs to their remarkable library of content,” said Adam Rumanek, CEO and Founder of Aux Mode Inc. “Creating one channel, as opposed to individual brand channels, allows us to build a mini hub for content, where we can cross promote videos to boost views, engagement and discoverability.”
“We enlisted Aux Mode first on Big Block Sing Song’s YouTube channel and they increased our subscribers by 300% and our revenue by 2,344%,” said Tatiana Kober, President at Bejuba Entertainment. “After their proven success and thanks to their proprietary reporting tools and their ability to cross-promote and monetize piracy, we knew they were the right partner to entrust our expansive library to.”
Each episode of Big Block Sing Song features a unique box character that serenades audiences with its own charming theme song. Vibrant animations accompany toe-tapping tunes for a unique and alluring experience that young viewers love.
Aux Mode Inc., a Global Media Tech company based in Toronto, was recently named to the Globe & Mail’s top three most promising start-ups in Canada. Aux Mode now has over 1,750 channels worldwide, generating over 2 billion views per month.