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Trailer: SXSW Premiere ‘Nuevo Rico’ Drops a Latinx-Futurist Reggaetón Remix

Nuevo Rico
Nuevo Rico



Trailer: SXSW Premiere ‘Nuevo Rico’ Drops a Latinx-Futurist Reggaetón Remix

A graphically bold, distinctly trippy new animated short will debut its unique rhythm to the festival circuit next month as Nuevo Rico makes its World Premiere at SXSW (March 16-20). The latest from four-time SXSW alum and 2019 Jury award-winning Puerto Rican filmmaker Kristian Mercado Figueroa, the film explores Puerto Rican identity through a Latinx-Futurism lens through its strong visuals and immersive world rooted in Taíno mythology.

Nuevo Rico is unlike anything the animation world has seen before. It’s a Latinx-Futurism film that expresses something singular about who we are and where we’re going. It is cinema that aims to decolonize and builds a path towards narratives that give nuance and breath to our experiences. It’s also a really rad look into the world of reggaeton that takes all of that texture and wild perreo energy into a narrative space, which is exciting to explore,” Mercado tells us.

“Premiering this film at SXSW is amazing and means a lot to me. It’s where new stories are being told, discovered and points towards the future of cinema. The Latinx revolution happening in the heart of Texas just feels right. To me it says Nuevo Rico is here and we are the future.”

Kristian Mercado Figueroa

Kristian Mercado Figueroa

Animation Magazine is thrilled to share the trailer premiere for Nuevo Rico and unveil the film’s official poster (below).

Twin brother and sister Vico and Barbie stumble upon a celestial secret that changes their lives forever and propels them into reggaeton stardom. But they soon discover that their newfound fame comes at a deep price.

The film stars Jackie Cruz (Orange Is the New Black) as Barbie, Antonio Vizcarrondo (Power) as Vico, Fernando Ramos, Don Victor and Josh Madoff.

Nuevo Rico‘s production team includes Cruz as executive producer, supervising exec producer Angel Manuel Soto (Charm City Kings), creative director Raymo Ventura and storyboard artist/character designer Angélica Agélviz, with music and sound design by Josh Madoff.

Learn more about the short at Check out the SXSW ’21 lineup at

Nuevo Rico

Nuevo Rico


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