Barry Ziehl has been named Senior Vice President, Public Affairs and Strategic Initiatives for Warner Bros. Entertainment. Currently overseeing worldwide public relations and marketing for WB Consumer Products, Ziehl will assume his new responsibilities in the coming weeks and report directly to EVP, Worldwide Corporate Communications and Public Affairs Dee Dee Myers.
Ziehl will now assume oversight of the company’s public affairs team, including corporate responsibility and the further integration of philanthropy and sustainability initiatives in WB’s corporate values and business interests. Working with department VP Michael Walbrecht, Ziehl will also tackle state and local government and community relations efforts. Additionally, he and Myers will work to identify opportunities and develop strategic worldwide initiatives to enhance WB’s brand reputation.
In his 10-year stint with the Consumer Products division, Ziehl oversaw the development and execution of global marketing campaigns supporting DC Entertainment properties — most recently the introduction of the new company-wide global franchise DC Super Hero Girls.
Ziehl joined the company in 1999. Prior to WBCP, Ziehl worked for the U.S. Postal Service at its Washington, DC headquarters, where he led award-winning PR and marketing communications programs.