Turner Europe, Middle East and Africa has promoted Cecilia Persson to Vice President of Programming and Content Strategy Kids EMEA, Acquisitions and Co-Production International. The shift will see Persson carrying over her duties as head of acquisitions and co-productions for the international division and consolidating that team with programming under her leadership.
Persson is now responsible for managing and leading programming strategy across EMEA for all Turner’s kids linear and digital platforms She will report directly to Patricia Hidalgo, Chief Content & Creative Officer – Kids EMEA and Kids Strategy International. Hidalgo noted in the announcement that increasing worldwide competition and the challenges of emerging platforms make it essential for Turner to unite its programming and content acquisition decision makers.
Turner currently has a broadcast presence in 70 countries, with 18 channels reaching more than 130 million households across EMEA. Flagship kids’ channel Cartoon Network is firmly established as the No. 1 pay TV channel for boys in the region (with action hero favorite Ben 10 returning this fall), and recently launched cult hit The Powerpuff Girls.