L.A.-based Skyrocket Toys, a leading domestic manufacturer of tech toys and consumer products, has appointed kids and family entertainment executive and producer Jared Wolfson to lead the company’s newly formed media division. The new Skyrocket branch will create and produce original content for multiple platforms in conjunction with its merchandise brands.
Dubbed Senior Vice President of the media division, Wolfson will be responsible for developing, launching and managing Skyrocket’s portfolio of integrated entertainment properties in coordination with the company’s toy and consumer products businesses. Skyrocket will develop original content for digital and broadcast platforms with corresponding toy lines and ancillary products, with a first property launch planned for 2018.
Wolfson was previously President of Franchise Integration at Zag Animation Studios and Zagtoon, and Executive Producer on globally popular series Miraculous: Tales of Ladybug & Cat Noir, Popples, Sammy & Co. and Zak Storm (coming 2017). Wolfson also held various executive, production and marketing positions at JAKKS Pacific and Disney Interactive Studios.