Industry veteran Jillianne K. Reinseth has been appointed director of development for Studio B Prods. Inc. In the new role, she will head up the company’s new in-house content creation division, dubbed the B-HIVE, and develop projects from external pitches.
‘The B-HIVE is a fantastic opportunity for the staff and I am eager to continue the development of this creative initiative,’ comments Reinseth, whose career includes stints as development producer with broadcaster Jetix Europe, senior manager of creative Affairs at Walt Disney TV Animation and manager of original series for ABC Cable Networks Group (Disney Channel).
‘Studio B encourages pitches from internal staff on series ideas,’ adds Studio B partner Chris Bartleman. ‘Jillianne will work with our staff to further develop these concepts and produce animated shorts. We may use the shorts to pitch broadcasters and potential co-production partners around the world on a series and enter the finished work into film festivals. The opportunities are endless.’
When a B-Hive project is selected for production, the creator is given his or her choice of role in making the short. A production team is assembled from the company’s up-and-coming talent, providing opportunities to take on new roles and to work with more experienced staff.
Two animated shorts generated from staff ideas were showcased by Studio B at this year’s MIPCOM Junior. Storyboard supervisor Rob Boutielier created and directed Look What My Sister Dragged In, which was in the top 15 shows screened at the market. Meanwhile, Super Villain from the Pucca creative team of Kevin Long, Greg Sullivan, Jayson Thiessen, Dallas Parker and Kirsten Newlands was also well received.
Vancouver-based Studio B’s award-winning shows include Being Ian, Class of the Titans, D’Myna Leagues Yvon of the Yukon and What About Mimi? The company’s international co-productions include George of the Jungle, Ricky Sprocket’Showbiz Boy, The Amazing Adrenalini Brothers!, Yakkity Yak and Something Else. Studio B also provides service work well-known companies including Jetix Europe (Pucca). The company is on the web at www.studiobproductions.com.