DeAPlaneta Group, comprising fiction (DeAPlaneta Cine) and animation (Planeta Junior) divisions, has named company veteran Pio Vernis as Marketing Director. Vernis will be charged with maximizing the synergies between the divisions and providing a joint strategy for all Planeta Junior territories. The appointment follows the international expansion of Planeta Junior into Turkey and Eastern Europe, the incorporation of the DreamWorks portfolio and a ramp-up in new productions.
Vernis has previously served as Marketing Manager for the cinema division of DeAPlaneta from 1999 to 2005, before the Working At Weekend theatrical marketing agency was founded. In 2013 he returned to the company as Marketing Director of DeAPlaneta Cine. Vernis holds a degree in Audiovisual Communication from Pompeu Fabra University, and a Master’s in Audiovisual Company Management from Ramon Llull University. He is also an associate lecturer at UPF and a lecturer for the Film Business Master’s program at ESCAC.