Paula Taborda dos Guaranys has joined leading European kids & family entertainment company Planeta Junior (Junior, a Grupo Planeta/De Agostini Group company) as Director of Content. She will lead the creation of a strong content portfolio through coproductions, original productions and acquisition, reporting directly to Diego Ibáñez, International Commercial Director.
Taborda dos Guaranys was the creative and business mind behind the Globo Group children’s channels. She was responsible for putting Brazil on the map of major kid’s players, closing several co-production agreements including Miraculous: Tales of Ladybug & Cat Noir, PaperPort, Trulli Tales, Denver the Last Dinosaur, Power Players, Alice & Lewis, Dronix and many others.
“It is an honor to have the opportunity to work at Grupo Planeta, a communication leader in Spain, and to extend my content expertise from Planeta Junior in Spain throughout the group’s offices in Europe,” said Taborda dos Guaranys. “It’s a brand new start full of challenges and joy and I’d like to thank Ignacio Segura and Diego Ibáñez for entrusting me with this opportunity.”
The appointment forms part of Planeta Junior’s strategy for becoming a global children and youth entertainment company. It currently owns over 350 hours’ co-produced content featuring big name series like Gormiti, Power Players and Squish, with further series in development, including That’s Joey!, Milo, Tilly, Superpigs and Pio Rocks!