Industry veteran Pam Westman has been tapped to fill the role of Head of Nelvana Enterprises, tasked with overseeing global brand development and management across the Corus Entertainment-owned company’s portfolio — including retail management, licensing, consumer products, content sales and digital.
Westman brings with her over 20 years of experience in these avenues, and will have an active role in setting Nelvana’s strategy within the larger Corus landscape. She will report to Scott Dyer, President of Nelvana.
Most recently, Westman was Director of Integration for Staples Canada. Prior to this, she was EVP of HIT Entertainment (the global entertainment company behind Bob the Builder, Barney and Thomas the Tank Engine), where she lead the Canadian, U.S. and Latin American divisions through a period of strong growth. She was also part of the senior executive team that completed the sale of HIT to Mattel.