One Animation has appointed Bettina Koeckler as EVP Global Consumer Products and Licensing to lead the business as it begins an ambitious new push. The role has been created in response to the studio’s worldwide success with properties like animated comedy Oddbods.
Koeckler is charged with executing a fast-paced roll-out across all key global markets in 2016 and beyond, as well as creating new business opportunities and strategic partnerships to further drive brand value and commercial revenue opportunities.
Koeckler brings over 20 years of experience to the role, including serving as SVP EMEA for Fox Consumer Products and six years as VP for Licensing at Sony Pictures Consumer Products. She has created and led consumer products campaigns to create revenue growth as well as geographical and commercial expansion for brands such as The Simpsons, Ice Age, Spider-Man, Mr Men and Little Miss, Beatrix Potter and Winx Club.
“Our consumer strategy to capitalize on the success of our shows is a core part of our business plan. To make this happen we’ve created this new role to oversee all of our marketing, licensing and product development teams, as well as strategic partnerships and overall management of retail, agent and agency relationships,” says One Animation CEO Sashim Parmanand. “Bettina’s industry experience and knowledge are exactly what we need to lead our efforts to grow and diversify the business globally.”