DIC Entertainment veteran Kevin ODonnell has been named the president of Truelight, a new Burbank-based production company launched Bakers Man, an internet-based tech, marketing and digital info management outfit.The announcement was made yesterday by Bakers Man founder and CEO, Paul Kartsonis.
TrueLight Entertainment will offer a a wide range of cutting-edge animation production, innovative marketing and e-learning services based on proprietary processes and tools. The announcement was made today by Paul Kartsonis, founder and CEO of Bakers Man. ODonnell will spearhead the outfits efforts to offer clients a one-stop shop to market their bands from development through delivery using animation production, creative and online services.
"TrueLight has advanced and unique capabilities to offer a turn-key solution for clients to reach consumers by creating and delivering innovative and effective viral marketing and advertising campaigns," says ODonnell. "In addition to the myriad of services we offer, TrueLight will tap into an amazing talent pool from the world of animation production to create top-notch, animation-driven marketing campaigns, as well as to develop original animated entertainment."
Most recently, ODonnel was senior VP of creative affairs at DIC, responsible for overseeing concept and script development for all television programming for the DIC Kids Network and international distribution pipeline. He was also the creator of the companys animated series, Libertys Kids and Super Duper Sumos. He is the creator of the critically-acclaimed animated series, For more info, visit www.truelight.com.