Betsy McGowen, who has served as senior exec at Kids’ WB! since its inception in 1995, has joined The CW as senior VP and general manager of Kids’ WB! on the newly minted network, a joint venture between Warner Bros. Entertainment and CBS Corp. McGowen will report to Dawn Ostroff, who will become president of entertainment for The CW, which launches as a fifth network this fall.
McGowen will oversee all series development, current programming and scheduling, as well handling branding, image and marketing for Kids’ WB! on The CW. Prior to the appointment, she served as senior VP and general manager of Kids’ WB!, overseeing all programming and marketing aspects for the leading children’s block. Since starting at Kids’ WB!, she held the top marketing position and eventually worked he way up to senior VP of marketing.
Before The WB, McGowen worked as a freelance writer, producer and editor for such clients as FOX and the Disney Channel. From 1992-1993, she was a staff promo writer and producer for FOX Kids Network, and previously worked as an offline/online videotape editor at NBC and FOX.
The CW will offer a six-night, 13-hour primetime lineup running Monday through Friday nights from 8 p.m. to 10 p.m. (ET/PT), and Sundays from 7 p.m. to 10 p.m. (ET/PT). Outside of primetime, the network will program for Sundays from 5 p.m. to 7 p.m. (ET/PT) and will host a Monday-Friday afternoon block from 3 p.m. to 5 p.m. (ET/PT). In addition, a five-hour Saturday morning animation block will air from 7 a.m. to 12 noon. Altogether, the network will program 30 hours a week over seven days.