Award-winning French animation company Xilam has appointed Marie-Laure Marchand to the position of Executive Vice President, Global Consumer Products. Marchand’s duties will include helping the company develop and implement global consumer products’ strategies that benefit brand building and revenue growth. She will report directly to founder and President, Marc du Pontavice.
Marchand joins Xilam after heading global licensing acquisitions for Brand Loyalty, a company specialized in promotion and food retail. She previously worked at Studio 100, where she created its international consumer products and marketing division and spearheaded the international success of Maya the Bee. Marchand began her kids entertainment career at Nelvana, where she was head of consumer products for more than 9 years, managing brands like Babar, Franklin and Beyblade.