On the heels of Atlantyca Entertainment’s launch of the Atlantyca Live! Division headed by Rachele Geraci, the company has appointed Marco Piccinini as Licensing Manager for the company. Formerly senior category manager for CPLG – Italy, Piccinini will start work immediately per the announcement made by Atlantyca Ent. CEO Claudia Mazzucco.
Based in the company’s Milan office, Piccinini will work with Atlantyca’s licensees to develop and coordinate exclusive multi-category merchandise and marketing programs as well as seeking out and securing new partners and opportunities for all the company’s IP and third party properties. Additionally, he will manage all marketing activities for all licensees, including special events, publicity, billboard and print campaigns, website and social media initiatives.
Piccinini joins the company after spending 12 years at Copyright Promotions Licensing Group (CPLG) in Italy. In his most recent role, he was responsible for creating and securing new licensing partnerships and program in all key categories for the company’s blue-chip franchises, including brands like Minions, Kung Fu Panda, The Simpsons, Skylanders, Spider-Man, Power Rangers, Rabbids, Hotel Transylvania and Pink Panther.