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Mainframe Gets New CEO


Mainframe Gets New CEO

Rick Mischel has been appointed CEO of Mainframe Ent. Inc. The former president and COO at The Harvey Ent. Co. assumes this position effective immediately and will be based at the company’s headquarters in Vancouver.

In his new role, Mischel will oversee of all production, development, distribution, licensing, operations and business affairs at Mainframe, the computer animation studio best known for pioneering TV computer animation with the series ReBoot.

According to Mainframe Board Member and Growthworks Capital Ltd. Sr. VP Yad Garcha, the company is looking to Mischel to expand its computer animation work into new areas such as feature films. He will also guide Mainframe’s growth through international television co-productions, increase the company’s involvement in animation for video games and augment its existing licensing and merchandising programs with Mainframe’s own properties.

As the President and COO of The Harvey Ent. Co. in Los Angeles, Mischel was in charge of managing the business and creative affairs for properties such as Casper The Friendly Ghost and Richie Rich. He also supervised the creation of an international distribution division, executive-produced several television and direct-to-video specials and features and supervised all day-to-day operations of the character-based company.

Mischel began his career as an entertainment attorney with O’Melveny & Myers in 1987. Two years later, he joined Electric Pictures Corp. and rose to the rank Sr. VP responsible for the acquisition, development and production of all completed feature films, co-productions and co-financing film projects, as well as all animated direct-to-video features, television specials and other Family Home Entertainment (FHE) branded children’s programs.

Most recently, Mischel served as an independent producer in Los Angeles, developing and/or producing projects for Nickelodeon, Fox Television Studios, F/X, and Canal Plus.

In addition to producing animation for the popular direct-to-video Barbie series, Mainframe is also working on the CG Spider-Man series for MTV and Sony and is bringing Mattel’s Hot Wheels to the screen in a series of 3D videos.

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