Maura Regan has stepped down as SVP and General Manager of International Media at Sesame Workshop to join the International Licensing Industry Merchandisers’ Association (LIMA) as Executive Vice President. She previously served as chairman of the LIMA Board of Directors from 2012 to 2014.
In her new role, Regan will be responsible for broadening the scope of LIMA’s services and offerings to the international licensing industry. “Maura is an extremely well-respected member of the global licensing community and we are delighted to add someone of her high caliber to our staff,” says Charles Riotto, president, LIMA. “She brings a wealth of industry acumen and business savvy that will be invaluable to LIMA’s efforts to grow our organization around the world.”
Regan comes to LIMA having spent 17 years overseeing international distribution and licensing business for Sesame Workshop, the nonprofit organization behind Sesame Street. Under her leadership, Sesame Workshop also opened its first office in China. Prior to this, she was SVP and GM of Global Consumer Products for Sesame Workshop. She has also held executive positions at Scholastic Entertainment and MTV Networks.