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Kids’ Biz Vet Ulli Stoef Launches Producer-Distributor Toon 2 Tango

Ulli Stoef
Ulli Stoef



Kids’ Biz Vet Ulli Stoef Launches Producer-Distributor Toon 2 Tango

Renowned kids’ entrepreneur Hans Ulrich Stoef (Ulli Stoef) has launched a new worldwide television production and distribution operation: Toon 2 Tango GmbH & Co. KG. Founded and headed by Stoef, former CEO of m4e and Studio 100 Media in Munich, Toon 2 Tango is poised to take the international television market by storm.

With offices in Munich, Toon 2 Tango will specialize in IP creation, development, production, distribution and brand building within the kids’ and family entertainment sector. The new company will also look to co-finance and acquire quality programming with strong international appeal. Helmed by Stoef, the new venture will be positioned as a major worldwide operation across all children’s and family entertainment IPs, offering high-quality content with strong story-telling and unique characters at its core.

“This is an incredibly exciting venture, to build Toon 2 Tango from the ground to a leading player in the field,” commented Stoef. “Working in the international television and movie arena for over 30 years, Toon 2 Tango represents a personal challenge and I am very pleased to continue working with my friends and network partners around the world. I’m keen to utilize the vital and unique experience I have gained working in this great industry. We want to explore, develop and produce new IPs and help creative talent to open doors to commercial success.”

Stoef began his professional career in the toys and games sector with German games publisher Schmidt Spiele, and held several positions thereafter including Managing Director and shareholder at Universal Studios Consumer Products Merchandising GmbH and CTM Concept-TV & Merchandising GmbH, Chief Executive Officer and founder at m4e AG. He became Chief Executive Officer of Studio 100 Media in 2017 when Studio 100 Group (Belgium) acquired a majority stake in m4e. He was also Chairman of the Group Content Committee.

As a producer and brand builder, Stoef was responsible for hits including Mia and Me, Huntik, How and Why TV, Wissper, Tim Thaler and Tip the Mouse. He also had a hand in various successful brands, including the hit franchise Mia and Me, Winx Club, Monster Allergy, Sitting Ducks, Digimon, Dragonball Z and Hamtaro, which were created and/or co-produced /or imported and managed by him and his team at m4e AG and CTM.


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