Planeta Junior announces that Hélène El Arouni has joined the company as Head of Consumer Products & Media in France.
El Arouni has 360-degree vision of the licensing business, having worked as a marketing analyst at Europe’s leading media sales house (TF1 Advertising), marketing manager at a start-up and as Senior Consumer Products Manager at TF1 Licenses. This June, she was named the 2019 Rising Star of Licensing at the Licensing International Awards.
In her new role, El Arouni will report to Antonella Ceraso, who manages the sales cluster for French, Portuguese and Spanish operations. As Head of Consumer Products & Media, France, she will manage Media Sales and Consumer Products for Planeta Junior properties, and help position Planeta Junior as a leading company in France.
The new appointment reflects Planeta Junior’s growing commitment to the French market, where it has recently joined forces with leading entertainment companies, including ZAG Animation (Miraculous: Tales of Ladybug & Cat Noir, Power Players), Cottonwood Media (Squish, Find Me in Paris) and Superprod Animation (Helen’s Little School, That’s Joey).