Following last week’s announcement of Netflix’s premiere of My Little Pony 3D CG specials and series, Hasbro’s Entertainment One (eOne) has tapped the project’s exec producer Cort Lane to join the company as VP of Original Content, Fashion Brands. Reporting to Olivier Dumont, President, Family Brands at eOne, Lane will lead development and creative for a slate leveraging Hasbro’s rich IP library and original projects as well.
“I’ve never had more fun on a project than on My Little Pony: Make Your Mark and I credit that to the brilliant and supportive eOne Family Brands team,” Lane tells Animation Magazine. “I’m over the moon about the opportunity to collaborate on their uplifting, relatable and joyful entertainment for kids of all ages and girls especially!”
Prior to eOne, Lane spent 12 years at Marvel/Disney, finishing his tenure as head of Marvel’s Family Entertainment group. His Marvel credits include Ultimate Spider-Man, Black Panther’s Quest, Avengers Assemble, The Super Hero Squad Show, many Lego/Marvel co-pros, and developing recent Disney Jr. hit Marvel’s Spidey And His Amazing Friends.
Previously, Lane spent 7 years at Mattel, producing for Barbie, Fisher-Price, and many other brands. More recently, Lane executive produced the Outfest grand jury prize winning documentary No Straight Lines: The Rise of Queer Comics. Lane also continues his role on GLAAD’s Kids & Family Advisory Council.