Prominent global toy company Battat Co. is launching a new entertainment division. Company President and Owner Joe Battat announced that award-winning literary producer and former Disney Channel VP Fonda Snyder will serve as Executive Vice President, Battat Entertainment.
“Fonda’s appointment reflects our commitment to excellence. Her track record of innovation and success demonstrates a unique creative sense and keen strategic thinking, making her the ideal executive to build Battat Entertainment,” said Battat.
Snyder will lead the creative development, packaging and production of entertainment based on the company’s award-winning best selling brands that include Our Generation, Li’l Woodzeez, Land of B. and Glitter Girls.
Over the course of her career, Snyder has written, developed and sold more than 50 projects — including animated features to DreamWorks, Warner Bros, Sony and Netflix, and TV series to Disney Junior, PBS and Netflix.
As President of Alchemy Ink, Snyder worked with renown creators including Pulitzer Prize-winning cartoonist Berkeley Breathed, New York Times Bestselling authors Suzanne & Max Lang, Eisner Prize winner Brad Meltzer, Academy Award-winning actor Kevin Costner and The Jim Henson Company. She also created strategies for iconic brands such as Raggedy Ann, Encyclopedia Brown and The Phantom Tollbooth.
Prior to Alchemy, she served as VP, Disney Channel Original Movies and helped launch Technicolor’s IP development efforts. Snyder also co-founded Storyopolis, a franchise-oriented, family entertainment company financed by Microsoft co-founder Paul Allen.
With her extensive knowledge and experience, Battat Co. will look to Snyder to spearhead partnerships with family entertainment companies, animation studios, global broadcasters and streamers.
“I look forward to adapting Battat’s beloved properties. To be able to curate my favorite writers, creators and artists — to work with exceptional animation studios worldwide and build compelling TV series is a thrilling opportunity,” said Snyder. “Battat’s mantra, ‘Childhood is magical,’ will definitely be reflected in all of our projects!”
Battat Co. toys are distributed both online and in major retailers in 65 countries throughout all seven continents. A family-owned business since 1897, brothers Joseph and Dany Battat lead the company. At its Montreal headquarters, teams of designers create, dream and inspire. Collaborating with overseas offices, engineers innovate to develop more sustainable manufacturing practices.