Planeta Junior announces that Erick Rouillé has joined the Barcelona-based company as Country Manager for France and International TV Sales Director. Rouillé will report to International Commercial Director, Diego Ibáñez Belaustegui.
In his new role, Rouillé will be responsible for developing Planeta Junior’s business and strategy in the French market for new series like Magiki and Pio Rocks!, as well as representing established properties Care Bears, Mia and Me, Wissper, Tip the Mouse and others. Further, he will be in charge of global sales or Planeta Junior’s animated TV series.
Rouillé brings over 20 years’ experience in both television sales and consumer products business. He joins Planeta Junior from France Televisions Distribution, where he served as SVP of Sales. Prior to that, he was EVP Sales, TV & Licensing for French animation studio Xilam. And in 2008, Rouillé helped establish Planeta Junior in France as Commercial Director.