Jeffrey Edell has been appointed president and chief operating officer for DIC Ent., replacing Brad Brooks, who has decided to return to investment banking. Reproting to DIC chairman and CEO Andy Heyward, Edell will manage the company’s operating units worldwide, including consumer products, television and home entertainment. Brooks will remain affiliated with the company as a consultant to DIC’s senior management in finance and strategy assessment.
Edell joins DIC from direct response marketing and branding company MFC Development Corp., where he served as tpresident and CEO. Before that, he was chairman of Intermix Media Inc., which owns and operates a numberof online businesses including top social destination MySpace. Edell’s career also includes a stint as president and CEO of Soundelux Entertainment Group, an independent provider of entertainment content and technology serving the film, television and music industries. During Mr. Edell’s tenure at Soundelux, the creative staff garnered five Academy Awards and over 50 Emmy Awards among its numerous accomplishments.
DIC Ent.’s vast library of toon programming features Strawberry Shortcake, Trollz, Classic Trolls, Inspector Gadget, Sabrina, Madeline, Liberty’s Kids, Where On Earth Is Carmen Sandiego?, Sonic The Hedgehog, Super Mario Bros, and Care Bears. This fall, the company will launch CBS’s Saturday Morning Secret Slumber Party, a new programming block on the CBS network in the U.S. that will introduce new programs created by DIC.