Paris- and Los Angeles-based producer-distributor Cyber Group Studios has appointed social media and digital guru Loic de Boudemange as Vice President Digital Development and Operation. He will oversee all digital operations including the development, production and exploitation of content on digital platforms, and manage Cyber Group’s social platform presence.
“Digital development is a key aspect of the company’s future and we are thrilled to welcome Loic to break uncharted new ground in the digital space,” commented Pierre Sissmann, Chairman & CEO of Cyber Group Studios.
Under the supervision of Raphaelle Mathieu, recently promoted Senior Vice President of Sales Acquisitions and New Media, de Boudemange will develop the digital strategy for the company’s productions for all markets, including the development and production of content based on in-house and third-party brands and IPs. He will also work closely with the recently appointed YouTube kids’ specialist Wildbrain to grow Cyber Group’s digital audience and online international exposure.
The new digital division head was formerly Social Media Manager for TV5Monde, overseeing the network’s global strategy. De Boudemange also previously worked at TF1 as digital and social media executive, in which capacity he was instrumental in structuring production for native digital content, as well as overseeing mobile apps and OTT strategy.