Christine MacKay, CEO at Salamandra.uk, has been named in f:Entrepreneur’s #ialso Top 100 list, which celebrates the U.K.’s inspirational and multi-achieving female entrepreneurs. MacKay, who has had a varied career spanning multiple countries and industries, has been recognized for both her business accomplishments as well as her dynamic journey.
“It’s humbling to be included on f:Entrepreneur’s Top 100 Female Entrepreneurs, amongst such inspirational women! It’s a great opportunity to connect and to learn from one another,” said MacKay.
Falling in love with animation as an impressive medium for B2B visual communications, MacKay started animation and design studio Salamandra.uk back in 2014. Now, Salamandra.uk now has two studios, based in Eton and Dundee, and works with brands in 17 industries.
“Animation is like ice cream. Mentioning either of them will make people’s eyes light up,” MacKay observed. “In B2B, animation is the modern version of a jingle — remember those from your childhood that if you still sing, you can still remember the brand? That’s powerful branding!”
MacKay continues to steer the business, as well as sharing her expertise with other aspiring professionals. Most recently, she was a live-stream panellist for the Royal Television Society (RTS), sharing her tips on how to get ahead in animation, and was asked to be a London Regional Judge for the RTS Student Television Awards 2020 at Channel 4.
“You’ve got to find something that people want, that you are passionate about, where you and your team can shine and always go over and above what is expected,” said MacKay.
The aim of f:Entrepreneur (f-entrepreneur.com) is to showcase multi-achieving women like MacKay in the #ialso100, to provide lessons of challenge and success for all small business founders – both men and women. The campaign is built around a program of content, stories and events, including roundtables, Q&A sessions and panels as well as larger all-day events throughout the year. This year, the campaign will be holding its biggest ever event in London in the week leading up to International Women’s Day.
“I am delighted to reveal f:Entrepreneur’s second annual #ialso Top 100; the trailblazers demonstrating that entrepreneurialism is a space being reinvented by women. The stories of these women are incredibly inspirational and reach outside the traditional bounds of business, including a number of cancer survivors and carers, amongst many other people who do so much more than their day job,” commented Michelle Ovens MBE, founder of f:Entrepreneur. “This is a campaign that highlights the work of incredible women, but it is not only aimed at inspiring other women. This is for men, too; showing everyone that even in the toughest situations in life, it is entrepreneurs who are the people that not only survive but thrive, creating purposeful small businesses and supporting their communities every day.”
Salamandra.uk works as a visual content agency for FTSE 100 companies, start-ups, advertising and PR agencies alike, creating tailored animated content (in 2D, 3D, stop motion, motion graphics, AR and VR) and offering a full design and branding service. From children’s book illustrations to corporate explainers, training videos or epic presentations, this talented team of creatives produces unique and powerful visual productions for any platform. See the studio’s show reel and learn more at salamandra.uk.