Weird Lime has been appointed as global licensing agent for digital play experience OOKS, to handle all categories as the brand rolls out new content internationally. The deal will see the full service digital, media and marketing agency — already appointed as their international marketing and media agency — drive the worldwide licensing presence across consumer products, digital activations, broadcast partnerships and experiential.
Created by Zulleon (Ireland), OOKS is a digital playground which empowers storytelling and creativity for children. The award-winning property is on a major growth trajectory, amassing more than 1 million YouTube views and exceeding 83,000 fans on POPJAM, prior to this summer’s aggressive marketing roll out. More than 250,000 personalized OOKS have been created in the existing app.
Starting in August, fans will see the results of a huge content development pipeline. On deck are a full suite of five new apps for iOS and Android based on winning game play formats, as well as a 22-episode series of animated shorts set to launch worldwide in late summer on both YouTube and Amazon Prime, with a new short every month to keep up with audience demand and grow OOKS into a truly international character brand.
“The talented team at Weird Lime were our first choice to take hold of our licensing ambition, already appointed as our marketing and media agency, it was a perfect fit,” said Zulleon founders Noel and Luz Donegan.” We’re on track to reach over 5 million OOKS created within the year, fuelled by our brand-new content of new apps and webisodes. With Weird Lime we know we’re in the best hands, not only to align us with the right licensing partners to join us on our journey, but to support our marketing efforts of that of our partners and also end users.”
Sarah Camp, Marketing Director at Weird Lime Limited, added, “OOKS is such a thrilling and fast-paced property to be involved in. We work across a variety of global FMCG and international properties but OOKS is like nothing we have been involved in before, in terms of instant fan engagement. We have been blown away by the consumer uptake of the brand, its content, and interest from both licensees and retailers, in just a matter of weeks. We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”