Good news, vegetarians: now you can get your non-animal proteins and your robot cat fix in one place as VIZ Media and SoCal manufacturer House Foods Corporation have joined forces to offer a tofu product line featuring Doraemon packaging. VIZ is the North & Latin American master merchandise licensee for the globally popular Japanese property.
The House Foods Doraemon campaign will be featured prominently across seven of the company’s “Premium Tofu” brands, available at retailers nationwide through March 20, 2015. The manufacturer will also be running a Lunar Chinese New Year sweepstakes on its website and Facebook page from February 1 through March 15. Entrants have the chance to win one of five Amazon Kindles or one of 30 official Doraemon tees.
The Doraemon Premium Tofu will also be featured during Japan Week in NYC’s Grand Central Terminal February 18-20. House Foods will be a featured exhibitor and will be offering tofu samples and giveaways featuring the cartoon character, including stickers, keychains and magnets.