JAKKS Pacific, Inc. has signed a licensing agreement with 4Kids Entertainment Inc. to develop and market Plug It In & Play TV Games products based on the ever-popular Yu-Gi-Oh! series.
Plug It In & Play gaming systems contain multiple games in a single controller. “Since its launch, the Yu-Gi-Oh! brand has cultivated an incredibly wide following,” says Jennifer Richmond, senior VP of licensing and media of JAKKS Pacific. “Were pleased to add Yu-Gi-Oh! TV Games to our award-winning roster.”
TV Games controllers plug into the A/V jacks of any standard television. Batteries and a TV are all you need–no videogame consoles required. The lightweight, compact, all-inclusive controller houses a combination of videogames with all the hardware built in. This technology allows gaming fans to enjoy a number of videogames with a single purchase.
Originating in Japan, Yu-Gi-Oh! is a leading television series with an associated trading card game and toy and video game franchises.The series story centers around boy named Yugi and his friends, all of whom are obsessed with a card game in which players pit monster against monster in high intensity duels.
JAKKS Pacific’s award-winning TV Games line was included on a number of "best toy" lists during the 2004 holiday season–including Toy Wishes’ Hot Dozen List, Toys “R” Us’ Joy List and KB Toys’ Hot Holiday List. The Toy Industry Association also nominated the TV Games brand for Best Electronic Entertainment Toy of the Year.