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‘Trolls’ Magic Casts Spell over Macy’s


‘Trolls’ Magic Casts Spell over Macy’s

Macy’s and DreamWorks Animation has teamed up to hype the upcoming animated Trolls movie through a slew of exclusive products, promotional activities and more. New goodies are available now.

“We can’t wait to kick off Macy’s hair-raising collaboration with DreamWorks Animation for the launch of the animated feature film Trolls,” says Tim Baxter, Chief Merchandising Officer, Macy’s. “This collaboration truly exemplifies our ability to create unique experiences for Macy’s shoppers as we incorporate Trolls exclusive product across apparel, accessories, cosmetics and home, and punctuate the product with in-store celebrations, visual merchandising, advertising and signature entertainment events. This fall, Macy’s stores will be the hub of Trolls fun and happiness.”

On the merchandising side, fans can shop for pajamas, T-shirts, sweaters, jackets, bags, shoes, hats, jewelry and more film-inspired items. There will also be an exclusive Betsey Johnson xox Trolls line including apparel, accessories, home goods, etc. which was officially premiered at New York Fashion Week.

Trolls will also liven up store windows and in-store displays at select locations throughout the US starting this month, including a visual presentation at Macy’s flagship store in New York City — the first collaboration of its kind for the retailer.

Further support will include a comprehensive ad campaign in the real and digital worlds, giant Trolls character balloon at the 90th Anniversary Macy’s Thanksgiving Day Parade (Nov. 24).

Trolls arrives in US theaters on November 4.

Betsey Johnson xox Trolls Faux Fur Ring

Betsey Johnson xox Trolls Faux Fur Ring


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