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Surf’s Up for Sony and Jakks Pacific


Surf’s Up for Sony and Jakks Pacific

Through a new licensing agreement with Sony Pictures Consumer Products (SPCP), JAKKS Pacific will produce and distribute toys and leisure products based on the upcoming animated feature film, Surf’s Up. Slated to arrive in theaters on June 8, 2007, the penguin surfing comedy will be Sony Pictures Animation’s second feature effort after Open Season, which bows on Sept. 29 of this year.

The agreement covers products in various categories, including plush dolls, action figures, playsets, role play items, remote control vehicles, kites and water toys. The line will begin rolling out at retail in the U.S. and Canada in the spring of 2007.

Directed by Toy Story 2 co-director Ash Brannon and Tarzan helmer Chris Buck, Surf’s Up tells the story of Cody Maverick (voiced by Shia LaBeouf), a surfing penguin who leaves his home in Shiverpool, Antarctica to enter the Big Z Memorial Surf Off on the island of Pen Gu. However, his dreams of fame and fortune come into question when he meets a washed-up old surfer named The Geek (voiced by Jeff Bridges), who teaches him that the greatest champion isn’t always the one who comes in first. The film also features the voices of Zooey Deschanel, James Woods, Jon Heder, Diedrich Bader and Mario Cantone.

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