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Snaptoys Named Master Toy Partner for ‘Word Party’


Snaptoys Named Master Toy Partner for ‘Word Party’

Snaptoys, Inc. has been selected as master toy licensee by The Jim Henson Company for its Netflix original preschool series, Word Party. The first season of the show launched in July with 14 episodes of 11 minutes, with a 12-episode second season arriving October 21.

Word Party is a vocabulary building show that follows four adorable baby animals — Bailey the Elephant, Franny the Cheetah, Kip the Wallaby, and Lulu the Panda — as they sing, dance, and play. The show invites young viewers to help teach the baby animals new words, practice these new words themselves, and celebrate these achievements with a “Word Party!”

“Through our retail partnership with Snaptoys, children everywhere will have their very own Lulu, Bailey, Franny, and Kip to learn and play along with as they build their vocabulary skills,” said Federico San Martin, VP Global Consumer Products at The Jim Henson Company.

Snaptoys will launch with a range of products including plush, figures, playsets and electronics in Fall 2017 or sooner.

Word Party

Word Party


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