International TV production and brand licensing company Silvergate Media today unveils details of its plans for the consumer products program for its new animated adventure series, Hilda, following the global premiere on Netflix on September 21. The series launch coincides with Brand Licensing Europe 2018, the continent’s biggest L&M trade show, where Silvergate will be presenting opportunities for the beautifully designed brand based on Luke Pearson’s Eisner Award-nominated graphic novels.
Co-produced by Silvergate Media and Mercury Films, Hilda is now available in 130 countries on the global platform, and Silvergate is currently lining up FTA broadcasters for the show. The 13 x 22’ series, aimed at kids 6-11, features the voice talents of Game of Thrones’ Bella Ramsey in the title role of Hilda and a theme song by Grimes. The 2D animated series follows the adventures of a fearless blue-haired girl as she travels from her home in a vast magical wilderness full of elves and giants, to the bustling city of Trolberg, where she meets new friends and mysterious creatures.
“Hilda brings audiences into a richly imagined and beautifully animated world filled with fantasy and adventure and we’re incredibly excited about its potential for licensing,” said Ron Allen, EVP Commercial at Silvergate Media. “The property adds depth to our portfolio and has a unique look that we believe will translate exceptionally well into licensed products. It’s a great opportunity for licensees to get on board and we look forward to sharing creative assets with our partners at BLE.”
Hilda joins Silvergate’s growing licensing portfolio, which also includes the popular preschool TV properties Octonauts and Peter Rabbit. The licensor is now assembling the brand’s global consumer products program which will have a strategic focus on gift, stationery, toys and collectibles targeting the show’s core fanbase with products. These debuted on the U.S.-based print-on-demand Hilda store, from Zazzle, on Sept. 21.
Further elevating Hilda’s profile, the property will have a booth and panel presentation at New York Comic Con in October, a board game is currently in production from Brooklyn Game Lab, and publisher Nobrow has launched a TV tie-in book in September in addition to an app release due on October 18.