Licensing

‘Shimmer and Shine’ to Debut at Toy Fair, Season 2 Greenlit

Published on February 11, 2016

Nickelodeon has greenlit a second 20-episode season of its hit animated preschool series Shimmer and Shine. New season one episodes will continue to air on Nick throughout February and March. The show is currently ranked #1 in its timeslot, and airs regularly weekdays at 11 a.m. ET/PT.

The second season of Shimmer and Shine will follow the titular twin genies-in-training as they explore new vibrant locales in the land of Zahramey Falls with their human best friend Leah and encounter new characters — including power-hungry sorceress Zeta (Lacey Chabert) and her pet dragon Nazboo; the kind genie princess Samira and her beautiful peacock Roya; and Kaz, Zac’s new genie and friend.

Further, the first ever Shimmer and Shine line from Fisher-Price (a subsidiary of Mattel) will debut at this year’s New York Toy Fair. The collection includes basic and deluxe doll assortment and accessories; and feature dolls such as Shimmer and Shine “Wish & Spin” and Shimmer and Shine “Magic Flying Carpet.” The line will rollout to retailers nationwide in July.

Ahead of Toy Fair, Nickelodeon has named additional key partners for Shimmer and Shine products due out later this year. Apparel, accessories, costumes and dress-up partners are Justy Play, Party City, Spirit Halloween, Global Brands Group, Freeze, Children’s Apparel Network, Bentex, C-Life, Handcraft, High Point, F.A.B. Starpoint, Accessory Innovations, Global Design Concepts, ACI and Berkshire. Also on board are Alex Brands (arts & crafts); Cardinal and University Games (games & puzzles); Baby Boom, Franco, ZAK and Thermos (home goods); Bullseye Playground, DecoPac, Party City and MediBadge (party/stationery); Random House Children’s Books, Bendon Inc., Studio Fun, Phoenix International and Paramount Home Entertainment (publishing and home video).