Leading European pet supplies company Trixie and WDR mediagroup have further expanded their cooperation, with new additions to the line of Shaun the Sheep-inspired pet products flocking to shelves this year. Trixie launched 17 items for dogs and cats last year featuring motifs from the hit Aardman series, and now they will be joined by new plush squeak toys of Timmy, Timmy’s mother and Pidsley the cat, as well as a cozy dog comforter.
Products that debuted at Interzoo 2016 (the continent’s largest pet trade fair) include plush squeak toys of Shaun, Bitzer, a Naughty Pig, and Pidsley; as well as rubber Shaun and Bitzer squeak toys. A variety of pet beds, cushions, sofas and dens in assorted sizes have also been established in the market. The range also includes bowls and bowl underlays.
“Shaun the Sheep is a strong license brand that appeals to children and adults alike. The rural setting on a farm with lots of other animals offers ideal identification potential for pet owners,” said Julia Wurzer, Head of Brands at WDRmg. “With the Trixie products, Shaun is appearing in the pet market throughout Europe. The expansion of our cooperation shows that the licensed brand and the product are a perfect match, and demand for Shaun products for pets remains very high.”
Trixie is the first pet-supplies licensee to take on Shaun the Sheep, thanks to the brand’s GAS region licensing agency WDRmg. Created in consultation with Aardman, the products are available across many countries, including Germany, Austria, Switzerland, the UK, France, Italy, Denmark, Sweden, Norway and Finland.
Shaun the Sheep is produced by Aardman Animations in cooperation with BBC, WDR and WDRmg. The series (150 x 7 min.) airs in Germany on KiKA. A sequel to 2015’s Shaun the Sheep Movie is entering production this fall, and due in theaters in 2019.