Rovio Entertainment’s first ever theatrical feature release will fly the coop on May 20, and ahead of the launch the company announces an impressive roster of licensees across multiple categories for The Angry Birds Movie.
Major names on the list include LEGO, which will offer a collection of six building sets to bring the movie’s story to life with a unique digital integration in the Angry Birds Action! game, unlocking rewards via “Birdcodes” on the packaging. Spin Master has developed collectible figures, play sets and games. And H&M is producing an exclusive line of children’s apparel, while Amscan is on board for party supplies and children’s costumes in several territories.
Additional North American licensees includes: Toys & Games – Hasbro (branded Chutes and Ladders), Commonwealth (plush), World Tech Toys (colorful drones), CS Direct (seasonal outdoor play); Electronics – Kid Designs (electronic accessories); Sporting Goods – Brunswick (branded bowling scoring system); Party Goods – Rubie’s (costumes for kids & adults); Stationery – Inkology; Personal Healthcare – Dr. Fresh (toothpaste & mouthwash); Gifts & Novelties – SunStaches (sunglasses with eyebrows), Bulls I Toy (dog tags, trading cards), Domestics – Jay Franco (bedding); Arts & Crafts – Painting Lulu (paper-to-digital coloring books); Housewares & Furniture – Kurt S. Adler (holiday ornaments, stockings), Thermos (lunch bags, beverage containers), York Wallcoverings (wall stickers); Confectionery – Radz (candy dispensers), Primary Colors (cookies, gummies), Decopac (cake decorations), Yowie (molded chocolates); Accessories – Accessory Innovations (backpacks, lunchboxes), World Trade Jewelers (craft jewelry), The Moret Group (socks); Apparel – Hybrid and Freeze (tees, hoodies), Handcraft (kids’ underwear), Komar Kids (PJs and robes); Publishing – Harper Collins, National Geographic and Centum (print books, various), Sellers Publishing (calendars).