Nickelodeon & Viacom Consumer Products and Wise Toys, Ltd. announced Friday a new global, multi-property merchandise agreement (excluding US territories) for three of the latter’s smart toy lines: Wise Pet, an augmented reality coloring & activity book, and an AR Activity Box Set. The first products will hit shelves in multiple markets worldwide simultaneously in Q1 2018.
“These smart toys will give fans a chance to interact with their favorite Nickelodeon characters in new and exciting ways,” said Dan Frugtniet, VP Licensing and Business Development, Nickelodeon & Viacom Consumer Products. “We’re always looking for innovative ways to engage consumers with Nickelodeon’s beloved personalities, so we’re very excited to partner with Wise Toys to put these interactive toys – with the latest technology – in the hands of fans around the globe.”
Wise Pet — a cuddly, clever smartphone/tablet protector designed for babies and children — will receive brand makeovers featuring characters from Nick hits PAW Patrol, Shimmer and Shine, Teenage Mutant Ninja Turtles and Blaze and the Monster Machines. Wise Pets “come to life” with a free app, which will be packed with Nickelodeon content and activities in various languages. Kids can enjoy the toy with or without a device inside, and parents get device protection.
AR coloring & activity books will feature the stars of Shimmer and Shine, SpongeBob SquarePants, Dora the Explorer, Dora and Friends, TMNT, Blaze and Nella the Princess Knight. These next-gen books allow users to enhance their creative play by coloring, scanning and interacting with their favorite characters while using a unique AR mobile app. Wise Toys will also develop a unique AR Activity Box Set with a variety of activities and interactive experiences for young fans and their Nick faves.
“Wise Toys and Nickelodeon will present the toys of the future,” said Yuval Gloz, CEO and Co-Founder of Wise Toys Ltd. “The books, activity box sets and Wise Pet cuddly protectors will enhance creativity and will allow our customers to interact with their beloved characters in brand new ways.”
Gil Saban, Co-Founder of Wise Toys added that some ranges will include “multiple games and interactions that will perfectly combine the physical world with the digital world.”