Nickelodeon & Viacom Consumer Products (NVCP) announced that Nick Jr. master toy licensee Fisher-Price will launch a full toy line for the hit animated preschool series The Wonder Pets! in the fall of 2008. In addition, partner Ty Inc. will produce Wonder Pets! Beanie Babies and other plush products to be available at retail around the same time.
The first Wonder Pets! DVD and a music CD featuring full-length versions of the songs from the first season debuted in April of 2007 and both hit high on sales charts. NVCP is hoping for similar success with a line of books to be published by Random House and Simon & Schuster in the spring of 2008. The division is also seeking partners to develop products across other categories, including home, sportswear, sleepwear, accessories and interactive.
The Wonder Pets! premiered on Nick Jr. in March of 2006 and has become one of the top-five series on commercial television for kids 2-5. The mini-operetta follows three singing classroom pets’Linny the Guinea Pig, Ming-Ming Duckling and Turtle Tuck’who, at the end of the school day, go into superhero mode and travel the world helping baby animals in distress. The show is created and execu produced by Josh Selig of Little Airplane Prods. and features music from Tony Award-winning and nominated Broadway composers.