Mondo TV Suisse, a division of major European animation producer/distributor Mondo TV, has secured a global licensing and merchandising agreement for the brand-new YooHoo & Friends kids’ series with Panini SpA. The deal will see the publishing subsidiary create and market a line of products including stickers, trading cards and photocards featuring the characters in local languages, set to launch in early 2018.
“Having Panini as a partner in the YooHoo & Friends licensing campaign is a major boost for the ongoing development of licensed property based on this exciting animated series co-produced by Mondo TV Suisse and Aurora World Corporation,” said Valentina La Macchia, Director of Mondo’s Consumer Products Division. “YooHoo & Friends is not only a major project for the Mondo TV Group overall, but a potentially major revenue driver for Mondo TV Suisse as it moves beyond the production stage to licensing, merchandising and television rights for this delightful and engaging new children’s show.”
YooHoo & Friends is a new animated children’s series launching this year which follows five cute friends who help endangered animals. The show is inspired by the globally successful plush toy line created by Aurora World, which has sold more than 80 million units since its 2007 debut.