Connect with us

‘Molang’ Spreads Happiness with New Agents & Licensees


‘Molang’ Spreads Happiness with New Agents & Licensees

International Emmy Award-nominated 2D series Molang (104 x 3’30”), developed by Millimages and based on the delightfully squeezable characters designed by Hye-Ji Yoon, has won over several new partners in the L&M sphere.

Millimages has signed Licensing Works! (North America), Licensing Link (UK), O+ Media (Russia & CIS), Word of Web (Scandinavia & Poland) and Mediogen (Israel) to represent the property.

New licensees in key product categories include master toy partners Jazwares (North America & Latin America) and Tomy (Europe, Australia & New Zealand), as well as master apparel partner Children’s Apparel Network, Berkshire Fashions (winter & rain wear, caps, accessories), Komar (girls’ sleepwear), Intimo (underwear), Jay Franco (master bed & bath; linen, beach products), Riley Blake (fabric & fabric craft kids), Accessory Innovations (bags, lunch totes & luggage) — and many more in negotiation.

Joining Tomy as first-wave partners in Europe are Aykroyds & TDP Textile (nightwear & underwear) and Flammarion Jeunesse (publishing), among others.

Known as “The Happiness Property,” Molang is a dialog-free series sold to over 150 countries worldwide (including Disney Junior in the US, which has committed to a second season) which centers on two adorable protagonists: Molang, a joyful, eccentric and enthusiastic rabbit; and best friend, Piu Piu, a shy, discreet and emotional chick. Appealing to preschoolers up to teenagers, Molang’s adventures embody happiness, friendship, mutual respect and solidarity.




More in Licensing


Recent Posts

Featured Trailers

Could not generate embed. Please try it again.

To Top