‘Little Charmers’ Casts Spell on Licensees

Nelvana Enterprises — the sales, brand-management and consumer products arm of Corus Entertainment’s Nelvana — has won over several notable licensees with its new CG animated preschool series Little Charmers. The show about three “Charmers-In-Training” and their spellbinding adventures in Charmville has enjoyed strong ratings since its launch this winter on Nickelodeon (U.S.) and Treehouse (Canada).

Production and Master Toy partner Spin Master and recently announced global English-language publishing partner Scholastic are now joined by licensees including Rubie’s Costume Company (Halloween costumes), Baby Boom Consumer Products (toddler bedding & bath) and Bakery Crafts (cake decor). Spin Master’s toy collection, including a range of mini figurines, plush, dolls and role play items for kids 2-5, will hit mass retail this fall.

Little Charmers