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Licensing News: ‘Rise of Gru’ Toys; MGM, Planeta Junior Go Virtual; Animaccord, Xilam Deals & More

The Rise of Gru
The Rise of Gru

Licensing

Worldwide

Licensing News: ‘Rise of Gru’ Toys; MGM, Planeta Junior Go Virtual; Animaccord, Xilam Deals & More

Even though the nefarious workings of the COVID-19 crisis mean Despicable Me fans have to wait until next year to enjoy Minions: The Rise of Gru in theaters, Universal Brand Development and partners are going ahead with the retail launches of delightfully dastardly new playthings for Illumination fans to collect and enjoy.

Fart n Fire

Fart n Fire

From Mattel, let ‘er rip with the Fart ‘N Fire whimsical sound and humor blaster ($29.99; Target, mass) or its portable, air-plunger powered cousin, the Tiny Toot ($9.99; Target, Walmart, mass). The SFX Loud ‘N Rowdy figures ($14.99; Walmart, mass) and push-activated Action Minions ($9.99; Walmart, mass) bring to life gags and excitement from the film with removeable accessories. Liven up game night with The Rise of Gru Uno ($5.99; Walmart, mass) and Fart Blaster card game Gas Out ($19.99; Kohl’s, Walmart, mass). And Minions take flight with new Splat ‘Em collectibles including Playset ($14.99), 3-Packs ($9.99) and Assortment options ($3.49). Hot Wheels fans can also choose from six special diecast character vehicles inspired by Young Gru, Carl, Otto, Bob, Stuart and Kevin ($3.99 each / $54.99 set; Walmart, mass).

Rise of Gru plush toys

Rise of Gru plush toys

Just Play is rolling out a full lair’s worth of huggable plush and interactive Minions. Laugh and Chatter Otto is coming soon to Target ($24.99). Movin’ and shakin’ Boogie Dancing Bob is an 11″ dancing machine ($29.99; Walmart, Amazon, mass). Traditional plushes include the Small assortment — Stuart, Kevin, Pilot Kevin, Kung Fu Bob, Biker Otto ($7.99), Jumbo — Kevin, Bob ($19.99), and squishable Tactile Plush — Kevin, Stuart, Bob, Otto ($9.99). The Fart Blastin’ Minion Surprise mini plush collectibles (eight, $9.99 each) each comes in its own Fart Blaster — press the button to launch the surprise (with appropriate sound effects). Decked in his groovy best, Disco Dancing Bob has poseable arms and gets down when you press his foot to start the tunes ($17.99). And the Laugh & Giggle Plush Assortment lets kids laugh along with soft and squeezable Bob, Kevin and Stuart ($14.87).

Brick-Built Minions and Their Lair

Brick-Built Minions and Their Lair

And of course, LEGO is building anticipation for the film with Brick-Built Minions and Their Lair ($49.99; Target, mass) and Unstoppable Bike Chase ($19.99; Target, mass) sets.

The Addams Family

The Addams Family

Metro Goldwyn Mayer (MGM) announced they will host their first ever virtual licensing summit on June 15, 16 and 17. With the annual Licensing Expo canceled this year, this will enable MGM to host current and potential licensees and provide a sneak peek at upcoming initiatives for a number of their iconic brands including Pink Panther, The Addams Family, Legally Blonde, Rocky and many more. (By invitation only, contact MGM at consumerproducts@mgm.com).

Over the years, MGM has built a large roster of licensees and other strategic partnerships in the apparel, accessories, gaming, home and collectibles categories, as well as live events and location-based experiences, and is continuing to expand programs for its broad portfolio. During the presentation, attendees will get an overview of the breakout events and anniversaries that lie ahead, opportunities for collaboration, and some special announcements. The presentation will also conclude with a question and answer session.

  • Pink Panther: MGM’s iconic character started life in the front and end credits of the legendary detective series of the same name more than 50 years ago, and its popularity spawned TV series, specials, comics and merchandise. Pink Panther continues to be discovered by new generations and remains one of MGMs most well-known franchises. Shortly, MGM will be making a very exciting announcement for the Pink Panther brand
  • The Addams Family: Based on the famous New Yorker creations of Charles Addams, The Addams Family celebrates the uniqueness of every family and delivers spooky fun all year long. MGM released the very first full-length animated film about the eccentric and unconventional family on October 11, 2019, with a star-studded voice cast. The film quickly became a box office success, garnering more than $200M in worldwide receipts, with a sequel already set for theatrical release in October 2021. Timed to the virtual licensing summit, MGM will be making some exciting announcements about the Addams Family 2 program.
Planeta Junior

Planeta Junior

Leading European kids entertainment co. Planeta Junior announced its plans for the virtual Licensing Week trade fair — bringing the world’s licensing industry together from June 15-19 in a virtual space that allows participants to contact retailers, manufacturers and the media, to take part in the online fair, virtual conferences, educational and thematic seminars, and to network. The Planeta Junior virtual stand will present updates for a range of its brands.

  • Gormiti is a new animated series co-produced by Planeta Junior, Giochi Preziosi and Kotoc. When four kids from the kingdoms of Gorm go looking for a Lost Tower, they set out on the most epic and entertaining adventure of their lives: the Return of the Gormiti!
  • Miraculous: Tales of Ladybug & Cat Noir is a CGI animated action comedy series broadcast in over 120 markets. Marinette may look like a normal teenager, but she leads a double life. By day, she dreams of her adorable Adrien, and by night she turns into super-heroine Ladybug. But Marinette couldn’t possibly imagine that Adrien also has a secret identity: Cat Noir. Neither hero knows of the other’s identity, but they always run into each other on their adventures.
  • Power Players is a team of secret toy heroes led by Axel, a boy who discovers the Power Brandz, which turn him into a toy-sized action figure: Action Axel. He and his team of living toys fight the destructive ‘fun’ unleashed by Madcap the robot and his gang of broken toys. Axel must save the world and his friends while keeping his toy identity secret.
  • Pucca is the lifestyle brand created by South Korean company Vooz, based on the iconic character who’s been a hit in 170 countries. Pucca is back to win young adults’ and millenials’ hearts with her bravery, daring, fun, lack of prejudice, and the great message of love grounded in being yourself. Pucca also stars in a highly entertaining TV series.
Zig and Sharko

Zig and Sharko

Award-winning French animation studio Xilam Animation has appointed Licensing Works! as the North American licensing agent for its hit animated slapstick comedy brand Zig & Sharko. Licensing Works! is now assembling a merchandise program for the brand targeting kids, tweens, teens and families and focused on vacation and Spring/Summer products including swimwear and pool accessories; home décor and outdoor textiles; surf, skate and related sporting goods; personal care; greetings cards; toys, puzzles and games; dress-up, publishing; back-to-school; gifting, food and drinks; seasonal promotions; and meet and greets.

In NorAm, Zig & Sharko is available on Netflix and Amazon Prime Video, alongside having a strong local presence on Xilam’s dedicated YouTube channel where the new third season is now available. The Zig & Sharko YouTube channel boasts 10.5 million subscribers and has received over 5.1 billion views globally, with North America ranking as the second highest market for views and fourth largest for subscribers.

Masha and the Bear

Masha and the Bear

Animaccord, the multinational licensing & media company and studio, announced its first licensing deal for China with its animated family property Masha and the Bear. The company has recently inked the deal with Guangdong D&G Trading Limited to distribute the licensed toy collection across the country. The debut of a branded toy line that includes dolls, plush, playsets, figurines and roleplay is scheduled for August 2020 both in offline and online retail.

Earlier this year, Animaccord brought the Masha and the Bear series to TV broadcast in China for the first time. CCTV 14, the country’s main kids channel, released Seasons 1 & 2 on linear, following the cartoon’s previous premiere on Xigua Video, one of the most popular media applications in China, in January 2020.

License This!

License This!

Brand Licensing Europe has opened entries for its annual License This! competition, which gives young brands and designers a much-needed leg up into the multi-billion-dollar world of licensing and brand extension. This year’s judges are on the hunt for fresh, exciting new blood across two award categories: Character & Animation and Brand & Design. To qualify, entrants can hail from anywhere in the world, but they must be unsigned: not working with an agent or have any retail deals in place.

This year’s two License This! winners will receive a free exhibition stand at BLE 2021, one year’s Licensing International membership, PR support, and invaluable advice from the panel of industry experts. In addition, all finalists will receive legal consultation from competition sponsor Wynne-Jones.

Finalists will be chosen on September 11. Entry is free at https://www.brandlicensing.eu/en/learn-brand-licensing/license-competition.html

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