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Licensing Award Nominations Reflect ‘Star Wars’ Fever


Licensing Award Nominations Reflect ‘Star Wars’ Fever

Representatives of top brands and major merchandise partners will convene on Las Vegas this summer for Licensing Expo 2016, and trade association LIMA will be presenting the annual Licensing Awards amidst the show action on June 21. The nominees are in, reflecting ongoing trends  in licensing — mainly the strength of character & entertainment, corporate trademarks, sports, fashion and collegiate brands.

Coming on particularly strong this year is Star Wars, riding high on the global success of The Force Awakens. Animated kids brands like Peppa Pig, My Little Pony and Teenage Mutant Ninja Turtles also continue their strong presence on the scene this year, backed up with nominations.

2016 LIMA Licensing Awards nominees:

Best Licensed Program

Character/Toy Brand

Barbie  –  Mattel

Crayola  –  Crayola

Hello Kitty  –  Sanrio

My Little Pony  –  Hasbro

Paddington Bear  –  Paddington and Company Limited/The Copyrights Group Limited

Shopkins  –  Moose Toys/The Licensing Shop

Snoopy  –  Peanuts Worldwide


Candy Crush Saga  –  King Digital Entertainment/Striker Entertainment

Hit It Rich Slots & Elvira  –  Zynga

LINE Friends  –  LINE Friends Corp.

Skylanders  –  Activision Publishing

Film/Television/Entertainment – Animated

Boonie Bears  –  Fantawild Animation, Inc.

Frozen  –  Disney Consumer Products and Interactive

Masha and the Bear  –  Masha and the Bear

Minions  –  NBCUniversal Brand Development

Paw Patrol  –  Spin Master

Peppa Pig  –  Entertainment One

Teenage Mutant Ninja Turtles  –  Nickelodeon

Film/Television/Entertainment – Live Action

AMC’s The Walking Dead  –  AMC/Striker Entertainment

Jurassic World  –  NBCUniversal Brand Development

Marvel’s Avengers: Age of Ultron  –  Disney Consumer Products and Interactive Media

Star Wars: The Force Awakens  –  Disney Consumer Products and Interactive Media

Location-Based or Experiential Initiative

Alien vs. Predator  –  Twentieth Century Fox Consumer Products and Universal Studios Hollywood

AMC’s The Walking Dead  –  AMC and Parque de Atracciones de Madrid/Striker Entertainment

Discovery Adventures  –  Discovery Communications/PPW Sports and Entertainment (China) Limited/APAX Group (China)

Discovery at Sea  –  Discovery Communications and Princess Cruises

Il Mondo di Peppa Pig (The World of Peppa Pig)  –  Entertainment One/Leolandia

My Little Pony/Equestria Girls  –  Hasbro/Producciones Tycoon Gou

The Simpsons Land  –  Twentieth Century Fox Consumer Products and Universal Studios Hollywood

Thomas Land  –  Mattel and Fisher-Price


Cost Plus World Market  –   Downton Abbey

Fei FanTan Suo Outdoor Products Company Limited  –  Discovery Expedition

Grupo Éxito  –  Minions

Hot Topic  –  American Horror Story

Hot Topic  –  Doctor Who

Saks Fifth Avenue   –  Empire

Spirit Halloween   –  Teenage Mutant Ninja Turtles

Target  –  Peanuts

Toys”R”Us  –  Star Wars: The Force Awakens


Best Licensed Products

Digital – apps, software, video

Aristocrat Technologies  –  AMC’s The Walking Dead slot game

Ludia Games  –  Jurassic World: The Game

Pocket Gems  –  Mean Girls Senior Year interactive mobile game

Stern Pinball  –  KISS pinball machine

Story Toys  –  The World of Eric Carle/The Very Hungry Caterpillar apps

Zynga  –  Wizard of Oz slots

Publishing/Social Expression/Back-to-School

Blueprint Collections  –  Shopkins stationery

Crayola –  Crayola Color Alive – Minions

Cross  –  Star Wars pens and journals by CrossS

Francis Lincoln  –  Walter Foster – Breaking Bad Cookin’ up some Colour, Yo’

Galison-Mudpuppy   –  Andy Warhol for Galison-Mudpuppy product assortment

Moleskine  –  Moleskine Batman Limited Edition Collection

Wonder Forge  –  Disney Imagicademy hands-on learning products


The Bridge Direct  –  Shopkins C3 Kinstructions

Hasbro, Inc.  –  Star Wars Bladebuilders Lightsaber

Jazwares  –  Peppa Pig line

Just Play  –  Doc McStuffins Pet Vet Checkup Center

LEGO  –  Star Wars Millennium Falcon

Mattel –  Elsa Fashion Doll Ice Castle

Sphero  –  Star Wars BB-8 app-enabled Droid

Wicked Cool Toys  –  Girl Scouts Cookie Oven

Star Wars: The Force Awakens

Star Wars: The Force Awakens


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