Jazwares has been appointed the North American master toy partner for Merci’s preschool animation brand Miffy and Friends. The company plans to offer a full line including figures, vehicles, playsets and plush at a range of price points, with the first products hitting shelves in Fall 2017.
“Miffy is a charming brand with great new content that lends itself to timeless childhood moments of fun,” said Laura Zebersky, CCO, Jazwares. “We are elated to carry forward that timeless joy into a delightful and imaginative line of toys.”
Rich Collins, CEO of Big Tent Entertainment, which acts as licensing agent for the brand in North America, added: “Jazwares is an ideal partner for the Miffy and Friends brand. The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.”
A brand-new TV series featuring the brand’s characters, Miffy’s Adventures Big and Small, premiered on Nick Jr. in the US last month, while the classic Miffy and Friends fare airs on Nickelodeon’s NOGGIN. Both shows are based on the award-winning book series from author/illustrator Dick Bruna, which have sold more than 85 million copies and are currently published in more than 50 languages.