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Jasman Toys with Halo


Jasman Toys with Halo

Jasman Toys has pacted with Microsoft Corp. and Bungie Studios to produce a line of laser tag-style products based on the upcoming third installment in the hugely successful Halo video-game franchise. Tailor-made for core Master Chief fans, the Halo 3 Laser Command line will include an infrared-light laser gun and sensors when it rolls out later this year.

Halo weapons to be reproduced in Jasman’s Laser Command offerings include the Covenant’s Plasma Rifle, Plasma Pistol and Energy Sword. These alien laser weapons emit a harmless infrared beam that activates sensors worn by players to register hits.

Developed exclusively for Xbox, the original Halo has sold more than 5 million copies worldwide and spawned a legion of devotees who waited in line for hours to make Halo 2 the fastest-selling video game in history. Dispite this success and the involvement of Lord of the Rings filmmaker Peter Jackson, the film took a major tumble on its way to the big screen when financiers Universal and 20th Century Fox bailed out in October of last year. Microsoft, which has been very protective of the property, still plans on making the film with Jackson’s Wingnut Films but has temporarily shelved the project while new financing avenues are being explored.

With toy categories that range from remote controlled helicopters and electronic dinosaurs to shooting toys, Jasman is fully entrenched in the boy’s toys market. In addition to Laser Command, the company’s product lines include Command Force, Flight Factory, Mighty Megasaur, and Wild West Gunslinger. More information can be found at

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