Atomic Cartoons, the kids and family division of Thunderbird Entertainment Group Inc., and Cyber Group Studios have entered into a Master Toy Agreement with JAKKS Pacific Inc., for The Last Kids on Earth series created by Max Brallier. The property will launch as a consumer brand at Licensing Expo in Las Vegas in June. The series will launch on Netflix later this year.
Under the terms of the new agreement, JAKKS Pacific, a world-leading designer, manufacturer and marketer of toys and consumer products, will develop and bring to market a range of merchandise inspired by the bestselling book series and upcoming Netflix production. The line will be available in all territories except China. This will include action figures, activity toys, role-play accessories, vehicles, plush items, novelty items, games, and play electronics. Cyber Group Studios brokered the deal on behalf of Atomic Cartoons.
This agreement follows a previous worldwide licensing deal between Atomic Cartoons and Cyber Group Studios, which became the sole and exclusive representative worldwide for merchandising, ancillary and second window TV rights for the series.
“We are very excited to partner with Atomic Cartoons and Cyber Group Studios to develop a line of merchandise that will bring The Last Kids on Earth to life in a new way,” notes Craig Drobis, SVP Marketing, JAKKS Pacific, Inc. “With themes of friendship, heroism and humor in the face of a monster and zombie apocalypse, it is no surprise the series has been embraced by readers around the world, and has all the ingredients for an amazing line of toys.”
Richard Goldsmith, President and CEO of Cyber Group Studios USA, adds: “When the opportunity to partner with Atomic for The Last Kids on Earth became available earlier in 2019, we jumped at the chance to contribute to, what is sure to be, an exciting new global franchise — first with the launch the upcoming animated Netflix series, and soon with an exciting line of merchandise based on the popular characters, thanks to our new partnership with JAKKS Pacific.”
The Last Kids on Earth series follows the comedic adventures of 13-year old Jack Sullivan and his gang of wise-cracking middle school friends, who live together in a decked-out treehouse after a monster apocalypse has taken place. In a world without parents, they gorge themselves on candy, play video games, invent gadgets and, of course, battle zombies and giant-sized monsters. The books, published by Viking Press, an imprint of Penguin Random House, are a New York Times and USA Today bestselling series, with over two and a half million copies in print around the world.
“When Atomic Cartoons first acquired The Last Kids on Earth to create an animated series, I was excited and honored at the possibility,” says Max Brallier. “As I watch the franchise grow, I remain humbled by how the world has embraced these characters, this world, and the story of Jack Sullivan.”
Brallier is attached to the Netflix series as creator and executive producer, along with Scott Peterson, who is the showrunner and an executive producer. Matthew Berkowitz and Jennifer Twiner McCarron, who is the CEO of Thunderbird and Atomic Cartoons, are also executive producers on the series.
“It has been such a privilege for our team to work on this series with world class creative talent like Max Brallier and showrunner Scott Peterson, and to bring these amazing books to life with a major platform in Netflix. Our partnership with Cyber Group Studios, and now JAKKS Pacific, to create toys based on this series is the cherry on top,” says Matt Berkowitz, Chief Creative Officer, Thunderbird Entertainment Group and Atomic Cartoons. “With the animated series debuting later this year, and merchandise on the horizon in early 2020, we hope that The Last Kids on Earth franchise will be delighting audiences, in multiple formats, for many years to come.”
Earlier this year, the star-studded voice cast was announced, and will feature the talents of Mark Hamill, Rosario Dawson, Catherine O’Hara, Keith David, Bruce Campbell, Garland Whitt, Montse Hernandez and Charles Demers, in addition to Nick Wolfhard as the lead character Jack Sullivan.