The first ever Moomin Shop on the American continent has opened in Guadalajara, Mexico. The location at the Mall Galerias Guadalajara was selected by Moomin’s rights holders because of its status as an important cultural center in the region, as the city annually hosts the International Book Fair which attracts over 760,000 visitors.
Gabriela Ramcke Lancaster, General Director of El Sombrero del Mago, the company with the license of the Moomin Shop in Mexico, explains: “I believe that Mexico needs characters such as the Moomins, which fill the minds and hearts of children and adults with positive messages such as friendship and care for nature. Bringing the Moomins to Mexico is a dream come true”.
Based on the characters which first appeared in Finnish author Tove Jansson’s 1945 book The Moomins and the Great Flood, a wide range of merchandise including books, bags, t-shirts, enamel cups and plates, plush toys, keychains, postcards, cards and toys designed in Scandinavia are now arriving in Mexico for sale. Future production of Moomin products in Mexico is under consideration.