Genius Brands International is gearing up for the holiday shopping season with a mass retail launch of its music-driven tween brand SpacePOP, exclusively at select Toys “R” Us stores nationwide and on toysrus.com this December. The property’s animated digital content has proven a hit with its target audience, racking up over 10 million YouTube channel views.
Highlights of the SpacePOP product array include beauty and bath products (Taste Beauty); books — including the brand-new second chapter book Rockin’ the Rebellion (Macmillan Children’s Publishing Group); blind bags (Commonwealth/License 2 Play); deluxe collector fashion dolls of the five princesses (Madame Alexander); headphones and microphones (KIDdesigns); bags, backpacks and water bottles (FAB Starpoint); socks, umbrellas and cold weather accessories (Berkshire Fashions); activity sets (Canal Toys), board games and puzzles (Goliath); novelty candy (Flix Candy) and DVDs (Sony Pictures Home Entertainment).
Also hitting shelves will be new music CDs, including an exclusive version of the SpacePOP soundtrack featuring a single from YouTube star Angelic (Sony Music/Legacy Recordings).
To support the launch at Toys “R” Us, Genius Brands has integrated the product line into SpacePOP entertainment content, which is available on YouTube and across digital platforms (Kabillion Girls Rule!, Toon Goggles, PopJam, BatteryPOP, and Kid Genius channel on Comcast). The new line will also be promoted in a digital marketing campaign, featuring product in videos of YouTube influencers, such as Sophia Grace and Angelic.