Buena Vista Worldwide Home Entertainment (BVWHE) has launched its first-ever Disney Movie Rewards theatrical tie-in with the animated release Meet The Robinsons. In just six months, the division has enrolled more than 700,000 members in the loyalty program that gives fans an opportunity to earn rewards for purchasing Disney DVDs including Peter Pan: 2-Disc Platinum Edition and Cinderella III: A Twist in Time.
Consumers can enroll in Disney Movie Rewards for free on the web at DisneyMovieRewards.com. Members can earn points with each eligible purchase and access exclusive Disney promotions and benefits unavailable anywhere else. Beginning with Meet The Robinsons, members who purchase tickets to select Disney theatrical releases can mail in their ticket stubs to earn additional points they can then redeem for merchandise and digital rewards. Pirates of the Caribbean: At World’s End and Ratatouille will also be part of the points program.
Among the eligible upcoming DVD and Blu-ray Disc titles in the program are Pirates of the Caribbean: The Curse of the Black Pearl, The Many Adventures of Winnie The Pooh: The Friendship Edition, Bridge to Terabithia and High School Musical: The Concert. New DVDs and films will be added on a regular basis.