French independent producer and distributor Cyber Group Studios has appointed Medialink Animation International Limited, a subsidiary of HK listed company, Medialink Group Limited, as licensing agency for preschool animation IP Gigantosaurus. This deal will strengthen the exposure of the IP and create new licensing opportunities in Southeast Asia; i.e. Taiwan, Thailand, Vietnam, Singapore, Philippines, Malaysia and Indonesia. With this collaboration, Medialink aims to further grow the merchandise, tie-in promotions, and events business for the brand.
Gigantosaurus is a multi award-winning adventure-comedy series based on Jonny Duddle’s book, published by Templar and sold at 500,000 units worldwide. The 52 x 11’ CGI series features four fiercely-fun dinosaur friends – Rocky, Bill, Mazu and Tiny – who take preschoolers on exciting, comedy-filled adventures as they dare to be themselves and explore the world beyond their nests. The laugh-out-loud show currently airs on Disney around the globe and is set to hit U.K. screens on free-to-air channel Tiny POP next year. The show is also confirmed to broadcast on free-to-air channels in other territories, such as France Télévisions, Germany’s Super RTL and Italy’s Rai Yoyo. Content is also available on Disney’s YouTube channel and will come to Netflix.
“Gigantosaurus is the perfect preschool brand for licensing. Both boys and girls love it very much. We are excited to work together with Cyber Group Studios,” said Noletta Chiu, Executive Director of Medialink Group Ltd. “As a licensing agent, Medialink has the expertise and experience in building strong preschool brands in Southeast Asia. We have made successful launches and events for international preschool brands that are well supported by consumers and retailers alike. With our strong network in the market, we have the leverage to further develop Gigantosaurus in toys, home products, apparel, character meet-and-greet and mall events. We look forward to bringing new and successful elements to Gigantosaurus.”
Bruno Danzel D’Aumont, International Licensing and Marketing at Cyber Group Studios, added, “Gigantosaurus is a global brand with an ambitious merchandise licensing program. We are delighted to work with Medialink as licensing agent in Southeast Asia. Medialink has a talented team with a strong experience and great expertise in the licensing business and retail development. I am confident that they will contribute to the success of Gigantosaurus in all product categories.”